According to authoritative source, there are more than 10 million fishing lovers in China and the total amount of fishing tackle consumption is annually around 10 billion Yuan. Given that, fishing consumers undoubtedly plays a very important role in Chinese fishing industry. However, among many fishing tackle exhibitions held in China, few aimed at consumers. Those exhibitions mainly focused on trading and exporting, while consumers as well as direct communication between manufactures and consumers are rarely seen in the exhibition.
A Trail-blazing Show
Based on the present situation, China Consumer Fishing Show (formally named as “Beijing International Fishing & Outdoor Consumer Show”) was born. It is the first ever consumer fishing show in China and, according to Li Jiang, the China Fish president, the show aims at offering a platform between consumers and manufactures, a better marketing channel for retailers and an opportunity to promote the public’s attention and interest in fishing. As a matter of fact, the first show, held from August 23 to 26, has practically achieved its desired purpose. On one hand, some large-scale enterprises in the show, such as Okuma and Shimano, cherished very much this opportunity to communicate with local anglers and meanwhile regarded it as a good chance to promote company brands among Chinese consumers. On the other hand, its success is also reflected by a satisfying number of visitors and warmly welcome fishing activities held in the show.
With Rich Experience
The show organizer is Beijing Admire Exhibition Co., Ltd., who is also the organizer of China Fish and CGC Expo. The latter two shows are both widely-known fishing exhibitions in the world and have attracted thousands of visitors around the world. It is an organizer with rich experience in organizing fishing exhibitions, which guarantees the profession and excellence of the Consumer Show.
Highlights in the Show
Except for the enormous local anglers in the show, the abundant activities serve as another great highlight in the show, such as professional lectures, fishing video games, photograph showcase, fishing carnival, etc. These activities are not merely for fun but aimed at promoting fishing among young people.